If you are like most professionals or business owners, your time is better spent on your business than on learning how to design your own website. Nevertheless, you have a role:
The pictures on your website should be yours. Few things look as artificial or as phony as 20-something models on a website. Don't do that, be real, use real pictures. If you really are 25 years old and beautiful then use your own pictures!
The words on your website should mostly be yours. Have someone proof your message for grammar. But if you are a landscaper or carpenter then you don't want the text on your website to sound like it was written by a Harvard lawyer.
Visit your website often. 10 minutes a day will do wonders for your website's importance. Google and the others decide a website's rank based upon how important a website is. How important can a website be if no one, not even the owner, visits it? Ask your friends to visit your website and give their opinions. Ask your customers to review you on Google Maps, Yahoo Local and Bing's Local.Live.
Consider creating a Blog with a link to your website and if you are on facebook, mention your website address occasionally. It helps!
Put your website address onto your business cards, etc. If you have business cards or brochures without your website address, throw them away and get new ones printed. Don't waste the opportunity to have someone visit your website!
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